Performance Marketing Case Study

Professional
Skating School
Success Story

Specializing in teaching overall skating at indoor and outdoor rinks across Dubai, Sharjah, and Ajman.

120+

New Admissions

20x +

ROAS Achieved

Kids Skating
Adult Skating Skating Rink

About Al Omar Sports

Al OMAR Sports is a professional Skating school that specializes in teaching overall skating at a skating area near you. They teach at outdoor and indoor skating rink arenas all over in UAE.

Our Objectives

  • ✓ Increase brand visibility in Dubai, Sharjah & Ajman
  • ✓ Register kids and adults for roller skating programs
  • ✓ Target parents of kids aged 3 and above

Challenges

!

The brand wasn't particularly active on social media before the collaboration.

!

Need to reach specific demographics (adults and parents of kids 3+) across 3 emirates.

!

Generating high-volume admissions while adhering to a strict budget.

The Solution

✓

Meta Content Curation

Curated and created engaging visual content tailored for Facebook and Instagram.

✓

Targeted Message Campaign

Launched highly targeted message campaigns to capture admission enquiries directly.

✓

Automated Chat Bot

Implemented an automated chat bot to handle initial enquiries and streamline admissions.

Performance Report

Campaign Results (3 Months)

3

Month Campaign

3000

AED Ad Budget

695

Total Messages

120+

New Admissions

Final Outcome

  • By utilizing Meta platforms with a strategic lead generation focus.
  • we achieved a massive 20x+ Return on Ad Spend (ROAS)
  • proving that targeted messaging and automated workflows can drive exceptional growth for sports schools in the UAE.